How to Protect Your Brand Internationally from Dubai: A Practical Guide

• 16 June 2025 Monday

Expanding beyond the UAE? International trademark protection is the next logical step-and Dubai is an ideal launch point. Thanks to the UAE`s membership in the Madrid Protocol, businesses registered locally can extend protection to over 120 countries with a single application.

To begin, ensure your local trademark is active and correctly classified. Once approved, you can file through WIPO (World Intellectual Property Organization) using your Dubai registration as the base.

This system reduces the paperwork and cost of filing in each country separately. It also offers centralized management: one renewal date, one application, and a streamlined dispute mechanism.

For businesses in tech, fashion, e-commerce, or F&B, international protection shields your brand from counterfeiting and strengthens your global image. With the right support, protecting your brand across borders becomes less daunting-and far more strategic.